The Benefits and Costs of Outsourcing Your SEO to an Off-Shore Team

Search engine optimization (SEO) is the process of improving your website’s visibility and relevance in search engines like Google and Bing. SEO can help you attract more organic traffic, leads, and donations to your non-profit organization.

However, SEO is not a one-time thing. It requires constant monitoring, analysis, and updates to keep up with the ever-changing algorithms and user behavior. That’s why many organizations choose to hire a dedicated SEO team to manage their SEO strategy.

But how much does it cost hiring a dedicated SEO team? And is it worth the investment? In this article, we’ll explore the different options and factors that affect the cost of hiring a dedicated SEO team for your non-profit organization.

The Different Options for Hiring a Dedicated SEO Team

There are mainly four options for hiring a dedicated SEO team:

• Hire a full-time SEO expert
• Hire a part-time SEO expert
• Hire an hourly basis SEO expert
• Hire an offshore dedicated team

Each option has its own pros and cons, depending on your budget, needs, and goals. Let’s take a look at each option in more detail.

Hire a Full-Time SEO Expert

If you have a large organization with a sizable budget, hiring a full-time SEO expert can be a viable option. With a dedicated expert, you can ensure that your website’s SEO is always up-to-date and optimized. Additionally, having an in-house expert allows for a more hands-on approach to your digital marketing strategy.

However, the cost of hiring a full-time SEO expert can be high, especially for small non-profits. You’ll also need to provide additional benefits such as health insurance, paid time off, and retirement plans. According to Backlinko¹, hiring a full-time SEO expert can cost anywhere from $40,000 to $100,000 per year.

Hire a Part-Time SEO Expert

For non-profits that need SEO services but cannot afford a full-time employee, hiring a part-time SEO expert can be a more cost-effective option. This option can provide the same level of expertise and knowledge as a full-time employee but at a fraction of the cost. Part-time SEO experts can work remotely or come into the office as needed.

However, because they are not full-time employees, they may not have the same level of commitment to your organization. They may also have other clients or projects that compete for their attention and time. According to Backlinko¹, hiring a part-time SEO expert can cost anywhere from $20,000 to $50,000 per year.

Hire an Hourly Basis SEO Expert

For non-profits that need SEO services on a project-by-project basis, hiring an hourly basis SEO expert can be an excellent option. This option allows you to pay only for the services you need, without the added cost of employee benefits. You can also adjust the hours and scope of work according to your changing needs and goals.

However, hourly basis SEO experts may not provide the same level of commitment and consistency as a full-time or part-time employee. Additionally, hourly rates can quickly add up if the SEO expert needs to dedicate a significant amount of time to your project. According to Backlinko¹, hiring an hourly basis SEO expert can cost anywhere from $75 to $200 per hour.

Hire an Offshore Dedicated Team

For non-profits that need SEO services at a lower cost, hiring an offshore dedicated team can be an attractive option. With an offshore team, you can access a pool of talented and experienced SEO professionals from different countries and regions. You can also save on overhead costs such as office space, equipment, and taxes.

However, hiring an offshore dedicated team can also pose some challenges such as communication barriers, cultural differences, and time zone differences. You may also have less control and oversight over the quality and performance of the offshore team. According to Julian Goldie², hiring an offshore dedicated team can cost anywhere from $500 to $5,000 per month.

The Factors That Influence the Cost of Hiring a Dedicated SEO Team

As you can see, there is no definitive answer to how much it costs hiring a dedicated SEO team. The cost depends on several factors such as:

• The size and complexity of your website
• The competitiveness and difficulty of your niche
• The scope and goals of your SEO strategy
• The level of experience and expertise of the SEO team
• The location and availability of the SEO team
• The quality and results of the SEO services

To get an accurate estimate of how much it costs hiring a dedicated SEO team for your non-profit organization, you should do some research and compare different options and providers. You should also consider the return on investment (ROI) of hiring a dedicated SEO team. How much value and revenue can they generate for your organization in the long run?

Is It Worth Hiring a Dedicated SEO Team?

Hiring a dedicated SEO team can be a worthwhile investment for your non-profit organization if you want to:

• Increase your online visibility and reach
• Attract more organic traffic and leads
• Convert more visitors into donors and supporters
• Build your brand awareness and authority
• Enhance your user experience and satisfaction
• Stay ahead of the competition and trends

However, hiring a dedicated SEO team is not a magic bullet that can solve all your problems overnight. SEO is a long-term and ongoing process that requires patience, dedication, and collaboration. You should also have realistic expectations and clear goals for your SEO strategy.

Conclusion

Hiring a dedicated SEO team can be a great way to boost your non-profit organization’s SEO performance and results. However, the cost of hiring a dedicated SEO team can vary depending on several factors and options. You should weigh the pros and cons of each option and find the one that suits your budget, needs, and goals.

If you need help with finding and hiring a dedicated SEO team for your non-profit organization, you can contact us at https://opticharity.com. We are a team of SEO experts who specialize in helping non-profits grow their online presence and impact. We offer customized SEO services that can help you achieve your mission and vision.

Contact us today for a free report and consultation.